New England Eyewear Optical Shop
Marketing Eyewear and Contact Lens Service
The New England Eye Center's two optical shops (Boston and Brighton) also offer contact lens fittings and discounted online ordering. This brochure introduced the contact lens program and promoted the shops' outstanding lines of eyewear for all types.
The brochure was produced in conjunction with the New England Eye Center's Web site as well as one for a contracted online ordering service. All were integrated with the same graphics and messages – using our multiple skills for design and production as well as our marketing campaign management knowledge.
The brochure features clip art and photos obtained from low-cost online sources and was printed digitally to save time and money for short-run printing.